Images are key elements in your communication efforts and are a powerful tool to connect faster and better with your audience online and offline. Well-thought and creative designs will also help you establish a significant and differentiated presence on the market.

Whether you plan to refresh your overall company’s image or produce specific communication medium, we selected 3 inspiring graphic design trends especially for you:
 

1. Negative Space
2. Minimalism
3. Double exposure

Negative Space

Negative space or “white space” consists in leaving a space or special shape empty in a design. Usually, graphic designers use those spaces to build an optical illusion which blurs the borders between different objects or creates bonds between them.

 

“White space is like a canvas: it’s the background that holds the elements together in a design, enabling them to stand out”

_Mads Soegaard

In short, Negative space creates that “vital air” for a more vivid and dynamic visual, which stays elegant and modern as well. This technique is most commonly seen on logos, posters, illustrations, but is also largely used for websites and mobile apps.

One thing to remember is that the “negative space” does not have to be necessarily white; in fact, it can be of any color, texture or even a background pattern or image.

One of the most famous designers known for Negative space works is Noma Bar, who created illustrations for many magazines and international press such as The Times, Courrier International, The Guardian, Review or Internazionale: