How to talk about the Coronavirus in your marketing and sales efforts?
Since the outbreak of the Coronavirus pandemic, a lot of brands wonder how to smartly talk about the coronavirus on social media and on the internet. The temptation might be strong to use this opportunity as a marketing or sales trick to attract more customers. But remember that your reputation as a brand is also at stake. How can you thus capitalize on Coronavirus without damaging your image online?
Small businesses do not need PR: here’s why you’re wrong
As a small or medium business owner, your priorities are: finding new clients, recruiting new people in your team, boosting your sales, and overall, supporting your business’ growth. How Public Relations, something that is rather the luxury of big companies, could help you do all of that? Does it have to be necessarily costly and complicated?
What is Digital PR and why should you embrace it?
Internet search is now driving client choice and social media are now marketers' favorite promotion channels. If you want your public relations activities to be effective, conquering the internet and using digital technologies should be at the core of your new PR strategy. We tell you how your brand can turn to Digital PR for better and more creative communication with your audience...
5 things you should consider before organizing an Event
Events can be a powerful tool for increasing your brand awareness and connecting with your public. Most people assume that the success of an event depends mostly on guests' attendance_ a rather fluctuant and external factor. The truth is that you can ensure the success of an event from the early stages of concept, focusing not only on your goals but most importantly, on people's expectations
and needs. We tell you how in 5 easy steps...
and needs. We tell you how in 5 easy steps...
3 graphic design trends to get inspiration from
Visual content is everywhere and your organization needs to stand out from the crowd. For that, you need of course to respect graphic principles, choose the right style and the right color palette (which match your identity as a brand and speak to your audience), but also stay up to date with the latest design trends. We share with you 3 versatile trends that will make your next visual or communication material pop.